Barna Group to Reveal New Research at Aspen’s 2016 Alignment Conference

By July 22, 2016News
Barna Group to Reveal New Research at Aspen’s 2016 Alignment Conference

More than a year ago, Aspen Group, as a founding member of the Cornerstone Knowledge Network (CKN), met with Barna Group to discuss a potential new research project. The conversation centered on where growth is occurring in the church and the role that church plants and multisites are playing in reaching new people for Christ and helping them grow in their faith.

Intrinsic in the rise of church plants and multisites is a need for more gathering places—church facilities—where faith communities can take root and make space for people to explore and grow in their faith. While there’s a lot of great information being published about multisites these days, as a church design/build/furnish company, we were curious about the implications of multiplication on facilities.

What types of facilities are churches opting for at different stages of their life cycle (e.g. renting, buying, building), and what’s the impact of their facility choices on culture, leadership, and ministry? We were also curious to discover what strategic models are emerging now that the modern multisite movement is more than 30 years old.

Other questions we wondered about revolved around branding and identity for multisites and church plants, financial impacts of launching and sustaining multiple locations, and leadership and ministry challenges and opportunities.

On behalf of CKN, we commissioned Barna Group to delve into a study on multiplication, with an eye toward unearthing new models and methods for church expansion, and to discover lessons learned from churches that have expanded and have a vision for multiplication, whether by church planting, multisite, or other means.

At Aspen’s 2016 ALIGNMENT CONFERENCE, David Kinnaman, president of Barna Group, will return to the main stage to unpack findings from the forthcoming CKN/Barna study on multiplication. (Kinnaman spoke at Aspen’s 2013 and 2014 ALIGNMENT CONFERENCEs to introduce data from the CKN/Barna study, Making Space for Millennials.)

Scheduled for October 18, 2016 at Community Christian Church in Naperville, Illinois, the 2016 ALIGNMENT CONFERENCE will bring together trusted experts and leading practitioners for a one-day, deep-dive into strategic multisite and multiplying models for churches.

Church leaders will gain insight into the various models and methods churches are using for expansion, and what the implications of each are in terms of challenges and opportunities related to culture, leadership, ministry, and facilities. These new approaches call for new skill sets and structures to support rapid growth and change. But where do you go for answers to the hard questions that surface in the midst of church expansion? And how do you think strategically about church expansion when so many new models are emerging? Kinnaman and our other speakers will tackle these and many other strategic and tactical questions about church multiplication at the 2016 ALIGNMENT CONFERENCE.



The 2016 ALIGNMENT CONFERENCE is for senior pastors and executive pastors who are currently leading multisite or multiplying churches, as well as elders and ministry leaders of churches exploring potential growth strategies. It’s for church leaders wrestling with the big questions about multiplying ministry impact.

Don’t miss this unique, one-day learning event. Be sure to register your team now for the 2016 ALIGNMENT CONFERENCE and take advantage of our best rates through August 31, 2016.


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