How can your church—especially if you have multiple locations or plants—grow and develop in the critical ministry area of communications? How can you reach multiple generations of people? How can you connect with new people? How can you help people take next steps to learn more about your church, get involved, and grow in their faith?
It takes a dedicated communications leader and a team (of staff and/or volunteers and other support) to intentionally and strategically organize the various communications messages that your church has to share with your congregation and community.
Having a key, strategic communications leader with a team and support is imperative, especially if your church is growing and/or going multisite.
Key Priorities for Communications
Although churches vary their models as they grow, we find there are key areas and priorities when it comes to communications. Your communications leader and supporting team will help your church’s leadership plan around issues including:
- Site naming
- Branding/the visual identity of your church
- Key and priority messaging (and knowing how to handle other messaging)
- Worship services (all communications surrounding and during your services)
- The guest experience and next steps for guests
- The church member/regular attender experience and next steps for regular attenders
- Website/social media
- Internal communications (especially within the various ministries like Children, Students, etc.)
- And so much more!
Solidify Your Communications Ministry Team
One of the best ways to plan for additional growth or momentum with your communications efforts is to ask yourself (and your communications leader) who you need to add to the communications team.
Every team will look different and might include paid staff, volunteers, freelancers/contractors, and interns. Depending on your immediate needs, this team may be made up of individuals who can assist with:
- Big picture planning and strategy
- Content development/writing
- Graphic design
- Website/social media work
- Video and photography
- Project management
The end goal? To have your church’s communications leader and team help create, organize, plan and implement effective communications messages for your congregation and community. Investing in your communications leader and his or her team will be an integral part in helping your church reach as many people as possible for God’s glory!
Leah Norton serves as Director of Client Strategy & Partner at Fishhook – an Indianapolis-based communications agency that collaborates with churches. Leah will be presenting at Aspen’s 2017 Alignment Conference. Register today!